● Case study
DraftIvyJSTUDIO: from spreadsheets to one back-office.
A one-person jewelry rental and wholesale studio in Auckland, New Zealand.
5 → 1
Reservation review
rounds reduced
3 → 1
Pricing negotiation
review passes reduced
3
Rental modes active
Rental + Wholesale + Retail
1
Staff accounts
Solo studio
Measured at IvyJSTUDIO Q1 2026, post-baseline (BRIEF-38)
Before lende
- Rental tracking in Google Sheets — manual date checks, no availability view
- Wholesale orders in a separate notebook — no connection to inventory
- New supplier catalogs imported by hand — 2-3 hours per lookbook
- Invoicing done manually in Google Docs — copy-paste item details each time
- Double-bookings discovered only when items weren't on the shelf
After lende
- Calendar-based availability — see what's rented, what's available, at a glance
- Wholesale orders in the same system — shared inventory, no duplicates
- Catalog import: paste a supplier URL, review staged items, publish in minutes
- Automated invoices generated from reservation data
- Double-bookings prevented by reservation system with approval gates
About IvyJSTUDIO
IvyJSTUDIO is a jewelry and accessories studio based in Auckland, New Zealand, run by Ivy. The business operates across three channels: event rental, wholesale to retailers, and direct retail to individuals.
As lende's first user and ongoing anchor case, IvyJSTUDIO shaped every feature in the product. The studio continues to run on lende as its primary back-office system.
Running a similar studio?
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